Price is not enough as a competitive advantage, except maybe for big data or cost conscious industries.
Litigation itself does not create a sustainable product or project.
For alternative solutions to exist and grow, it is necessary to introduce a unique advantage that US (GAFAM) or Chinese (BAT) cloud providers do not have and - if possible - can not copy.
We believe that two useful features could be easy to implement and difficult to copy by existing market leaders: hyper openness and international sovereignty.
A Hyper Open cloud (a.k.a. Free Cloud) is a cloud which is entirely transparent: Free / Open Source software, open source hardware and open source management procedures. All information is available to a third-party to operate the same service on their own, with the same software and at no license cost. Even the hardware is open source, which means that local suppliers could even manufacture it.
A Hyper Open cloud solves the problem of "customers jailed into horrendously expensive and mutually incompatible services" by having all 200+ services of a typical cloud implemented as open source devops profiles that can be deployed on any physical infrastructure and by any staff, based on open source manuals and operation procedures. This includes the ability to bring back on premise all cloud services at any time and operate them independently of any cloud provider. This includes the ability to customise and improve cloud services, including the operation management and billing platform.
International sovereignty is the idea that one should be able to decide which government will be able to do surveillance. Since all governments are trying to implement surveillance of their national cloud providers, there is no way to escape from surveillance besides hosting all infrastructure on premise. With international sovereignty, a Chinese company can decide if they want their servers in Europe to be under French or German surveillance. A German company can decide if their servers in Asia should be under Japanese or Chinese surveillance. Even though it is ethically desirable to eliminate government surveillance completely, this is not going to happen any time soon: lawful interception is a requirement of ITU, ETSI, etc.
Implementing international sovereignty requires a juridical architecture based on a federation of independent companies owned in each country by citizens or companies of that country. There should be no consolidation of capital, else laws such as the US CLOUD Act could apply outside their origin country.
Implementing international sovereignty requires to also store no passwords or access certificates on a central database. This is known as "zero knowledge" technology. Passwords or certificates should be known only by the users or the servers that are used by the users. Providing a "zero knowledge" platform is a major change in terms of user experience compared to the platforms of US (GAFAM) or Chinese (BAT) cloud providers. It is thus difficult to adopt for existing players.
A few companies are currently building a global hyper open cloud with international sovereignty: Rapid.Space (subsidiary of Nexedi), NixCloud (part of the NixOS ecosystem), etc.
Rapid.Space is OS neutral and focuses on Enterprise applications. It is available worldwide including in China. It provides full disclosure of architecture and procedures.
NixCloud leverages the NixOS ecosystem. It is available in Europe and in the USA. It relies on existing cloud providers (Hetzner, Amazon, etc.).